May 27, 2014 – Marina, CA – Light & Motion, the leading California manufacturer of personal lighting systems and LED bike lights, has upped the ante with its innovative Urban commuter light line. Urban 2.0, which launches this July, features a new array of colors and a complete redesign from the ground up to gain performance, efficiency, and all-weather reliability. It is the first fully waterproof commuter light and the only waterproof bike light made in the USA.
“Our challenge was to leverage our in-house engineering and design expertise to make significant improvements to the Urban line, including their all-weather performance. The new Urban can stand up to a deluge and long wet winters. At the same time, we wanted to acknowledge the growing number of cyclists who want to personalize their bikes with lights that are as sophisticated in their appearance as their function, and folks love these new colors,” said Daniel Emerson, CEO, Light & Motion.
The complete redesign touches every aspect of its performance. Urban 2.0’s new internal architecture improves cooling, sealing, and LED efficiency, which means more light and longer run times. The new variable peened reflector provides better optics and projects a powerful and graduated beam of bright white light that balances the spot and fill.
The Urban 2.0 line also includes innovations for which Light & Motion are known, including amber side emitters to provide 180 degrees of visibility, ensuring that cyclists can be seen at intersections, where over 72% of bike accidents occur.
Urban 2.0 features:
Waterproof design, tested to a depth of one meter (IP-67 Standard)
Single cell Li-ion battery provides a 1.5-hour run time on high, 3 hours on medium, and 6 hours on low
Micro USB Recharging
2.5 hour Fast Charge on premium Urban 800 FC
Brighter, accurate battery gauge Indicator
Tool-free mounting for bar & helmet
High/Medium/Low/Pulse provides multiple settings for urban riding in dense traffic, day or night.
About Light & Motion: We are a vertically integrated design & manufacturing company that makes personal lighting systems for individuals that value conscientious design and elegantly engineered solutions. We build our products ourselves because we are passionate about providing customers with the perfect light to enhance their experience. We have been recognized for our pioneering business practices and a smart carbon footprint through numerous environmental awards, including the 2012 “Cool California Award” for greenhouse gas reductions. For additional information, please contact Heidi Hall at email@example.com or 831.480-2125 or visit https://www.lightandmotion.com