Light & Motion Brings on Dan Baldocchi to Head Worldwide UW Sales

May 14, 2014

Marina, CA May 13th, 2014 Light & Motion, the pre-eminent manufacturer of dive lighting systems, is pleased to welcome Dan Baldocchi back into an executive position as the UW Sales Manager for Worldwide markets.

Baldocchi has worked in the Dive Industry for over 20 years and is a respected authority on dive and photo/video imaging equipment. “Dan has the knowledge and experience to understand the technical requirements of professional image makers. This combined with his passion for the ocean and diving make Dan the right person for the UW Sales Manager position” added Daniel Emerson, CEO, Light & Motion.

Baldocchi became a certified Diver in 1992 and has been an active underwater photographer, travelling extensively diving all over the globe for Light & Motion as well as with his travel business, Under Exposures. Dan has worked continuously with Light & Motion since joining the team in 1997.  In 2004 he relocated to Chicago where his wife is the executive producer of the evening news. Since his move he has worked with Light & Motion as an Independent Sales Representative. In this position, Dan has grown Light & Motion’s UW business distribution into 32 countries worldwide.

Dan brings a wealth of experience in underwater imaging. In his business, Under Exposures, Dan teaches video and photo techniques to enthusiasts at all levels. Dan has been an active videographer and photographer since before the digital photography revolution and this long tenure in the profession gives him a broad understanding and appreciation for product innovation and advancing technology.

“I am excited to dive back into the Light & Motion business full time. I am deeply committed to the brand and plan to help Light & Motion continue its leadership in the imaging and dive light markets.” quoted Baldocchi.
Dan will remain in Chicago, where he will be a full time employee of Light & Motion.  Baldocchi begins work with Light & Motion the week of May 12th.

About Light & Motion: We are a vertically integrated design & manufacturing company that makes personal lighting systems for individuals that value conscientious design and elegantly engineered solutions. We build our products ourselves because we are passionate about providing customers with the perfect light to enhance their experience. We have been recognized for our pioneering business practices and a smart carbon footprint through numerous environmental awards, including the 2012 “Cool California Award” for greenhouse gas reductions. For additional information, please contact Heidi Hall at or 831.480-2125 or visit