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And the Nominees are...


Most people roll into Las Vegas in hopes of escaping their home lives, but every year thousands of the bicycling industry’s leading brands and innovators descend upon Sin City for three days to delve even deeper into their lives. Interbike, which is the largest yearly North American bicycle industry tradeshow, is the place where companies debut most of their new products and services.

JP Jon Pulver - the illustrious leader of our sales and customer service team.

For the second year in a row, Interbike will be hosting the Interbike Awards; which is like the Oscars for the bicycling industry. On June 19th the nominations were released, and we at Light & Motion have found ourselves the recipients of not only one nomination…but TWO Interbike Awards!

The first nomination is in the category of Best Service to the Local Bike Shop. This category is all about how well a brand’s sales and technical team works with bike shops and uses technology to make things easier and smoother. The second nomination falls in the category of Best Brand Value to the Consumer. This category measures how satisfied bike shop customers are with a particular brand and the performance of its products.

“The nominations speak volumes about our company values and the collaboration environment that exists at Light & Motion.  This is a result of a terrific team effort.  We are all very proud to be part of such an excellent organization,” says our very own Jack Gresmer, the director of our domestic and international sales.

KevinMitchellBiketoWork Kevin Mitchell - our bike sales manager, and avid commuter.

We worked hard for these nominations and appreciate being recognized for all the effort we pour into our service and products. As Kevin Mitchell, our bike sales manager, put it: “Being nominated for these two awards is a testament to our day-to-day dedication to providing excellent service to our dealer network and to providing the highest quality, top of class products to our end customers. At Light & Motion we always believe there is a better way to improve business and the world we live in….a better way to develop superior performing products and a better way to offer amazing service to our dealers and end users.  This drive to do things better is being rewarded with these nominations and we are very proud to be recognized.”

We are truly honored to receive nominations in these categories, and as we take a look at our fellow nominees, we do not find a single other bike light company beside us. Service and performance have always been at the forefront of our company ideals, and to be recognized by the industry for such is truly a privilege. We just hope we don’t get Dicaprio’d.

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